In this episode, I talk with Joe Chernov (@jchernov ). Joe is currently the CMO at InsightSquared. He previously worked at HubSpot and Eloqua so he knows a lot about marketing technology. Joe and I talk about measuring marketing KPIs, how to use social media effectively and some of his successful and not so successful campaigns. […] The post Marketing KPIs – Joe Chernov appeared first on Scott King.