Putting the money where the mouth is: Patagonia’s approach as a textile (turned activist) company is unparalleled. With annual revenues over $1bn selling outdoor clothing and gear, it is a capitalist success story – but one that ultimately serves one purpose: To save our home planet. Patagonia involves a myriad of initiatives to preserve and restore the natural environment, awarding more than $90m in cash to grassroots activists. Mihela Hladin Wolfe is Patagonia’s Director of Environmental Initiatives overseeing all initiatives in Europe, the Middle East and Africa. We’re excited to share our conversation about what it means and takes to commit to finding solutions to the environmental crisis entirely.