310: Discover How Much Your Work Is Truly Worth (And Price Accordingly)
By Sean McCabe and Ben Toalson
You could be charging more. Exactly how much more depends. Some people say, "Double your prices!" Other people just say, "Charge more!" And they mean well, but ultimately they're just guessing. You shouldn't have to guess when it comes to pricing. We've developed a 100% bulletproof pricing system based on logic and math at ValueBasedPricing.com. Today's show is part three of a four-part series on client work. We've talked about attracting the right clients and filtering with your questionnaire, and now we're going into the value discovery process. The value discovery process is where you consult with the client to discover the value of their project. This is how you are able to quote a fair price. The most notable part of this process is the omission of the "budget question". In other words, you don't ask the client for their budget. Talking about budgets or giving a ballpark figure of what you will charge is positioning you as an expense. We talk about what you should do instead.