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EP65: Does the Brain Have a Buy Button? with Dr. Adriane Randolph, Co-Founder of nürltec and Executive Director of the KSU BrainLab

By Chris Michael Harris

Dr. Adriane Randolph, Co-Founder of nürltec and Executive Director of the KSU BrainLab, joins Entrepreneur Hour to discuss neuromarking, biometric tools and if there is indeed a "buy button" in our brains. Today's Sponsor: Active Campaign Resources: Download My Free Ultimate Startup Checklist The Art of The Start: By Guy Kawasaki Mindset: The New Psychology of Success: By Carol Dweck Bio Dr. Adriane B. Randolph is the founder and executive director of the BrainLab and an Associate Professor of Information Systems in the Michael J. Coles College of Business at Kennesaw State University. She is also President and co-founder of nürltec, a unique consulting firm leveraging neurophysiological tools and techniques to help organizations gain deeper insights about the perceptions of their customers and employees. Prior to academia, Dr. Randolph worked for Accenture, a leading information technology and management consulting firm, implementing change management and human performance tools in the federal government sector in Washington, D.C.Dr. Randolph’s research of 14+ years focuses on brain-computer interface systems which allow for non-muscularly controlled assistive technologies and reflect varying cognitive states. As director of the KSU BrainLab, she is working to discover impactful solutions for brain-computer interfaces by uncovering the underlying characteristics that affect users’ control. Other research interests include human-computer interaction, neuro-information systems, and process improvement. Episode Synopsis In this episode, Dr. Randolph and I discuss her studies and research in academia and how that ultimately led to her launching her own business venture to take neurophysiological tools to the market for real world applications with massive corporations around the globe. Adriane talks to us about some SUPER exciting and revolutionary advancements in technology that now allow us to understand exactly how the brain is responding to various forms of marketing and advertising. We wrap this interview up by talking about the future and how neuromarketing will soon become commonplace among businesses. Hope you all enjoy…   To Learn More about Dr. Randolph, visit nurltec.com   Does the Brain Have a Buy Button? | Using Biometric Tools to Analyze How People Respond to Marketing and Advertising Campaigns

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