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How to Grow Your Audience in 18 Seconds

By Ani Alexander

Today I talk to Parviz Parvizi. Parviz is co-founder of Clammr, a mobile app and platform making audio more social and viral. Users are calling Clammr, which features snack-sized audio clips of 18 seconds or less, the “Instagram of Audio.” Previously, Parviz worked at McKinsey & Company, Goldman Sachs, the FCC, and O’Melveny & Myers. He has advised top 5 global media companies and mobile carriers on strategy and growth. He was a founder of McKinsey’siConsumer research initiative on digital consumer behavior, authoring 3 of the Firm’s 10 most-downloaded media sector knowledge documents. Parviz holds a JD from Yale Law School and AB from Cornell. In this interview we talk about the Clammr app. Clammr brings social engagement and discovery to audio.   Users are calling our app Audio Instagram and Audio Twitter.  Listeners get personalized streams of Entertainment & News in 18-second bites that they can launch automatically into full-length music, podcasts, and news. Audio content creators love Clammr as a way to make their content more discoverable and viral.  Blogs and video producers love us for reaching audiences when they can't look at screens. Advice and Links Download Clammr for iPhone/iPad in the App Store or by visiting http://clammr.com Use the web-based publisher to upload files and for a basic listening experience if you are on Android: http://publisher.clammr.com Workshop and update videos at https://www.youtube.com/channel/UCC5x7Z_UUMu-Ev_k9ftnP1g Don't Forget! Join the Write to be Read podcast birthday party by registering at here.  I will be more than happy to meet you there on July 1st! Write 2B Read Closed Facebook Group Don't miss the opportunity to join me and other Write 2B Read podcast listeners at our Facebook group.

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