Kristin Zhivago started her first business with her husband in 1979. Since then she hasn't rested. In fact, she spent nearly 35 years as a Revenue Coach for hundreds and hundreds of companies. During the past four years, she has co-founded Cloud Potential and Cloud Wise Academy, both of which she has now parted ways from. She is currently the founder of Zhivago Partners, a digital marketing management company. Kristen is also the author of a new book called Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. In this conversation, we discuss customer interviews, why customers buy, and being stoked. Now, let's hack... Kristin Zhivago.