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Finding Creative Acumen with Evita Puente

By Berlin School of Creative Leadership

This week we spoke with creative leader at Pescador Public Strategies and a graduate of our Cannes Creative Leadership Programme, Evita Puente. A self-described ‘creative instigator’, Evita Puente believes in the wisdom of the crowd... and is known for helping her teams apply their individual insights to broader emerging trends, especially as global culture rapidly shifts. She sat down with Julie from the Berlin School to offer her insights in diversity in leadership from a Latino point-of-view, finding creativity in every position and ‘creative acumen’. Find out more about our immersive nine-day leadership programme at the Cannes Lions Festival of Creativity: www.berlin-school.com/cclp

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