Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions
By Ameritest: A Branded Communications Research Consultancy
Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott goes into detail on the amazing initiatives taken on by the ARF in 2019, plans for the future, and what surprised him most in 2019. Listen in as he gazes into his crystal ball and gives us some predictions for what promises to be an exciting year ahead. Welcome to Brand Bytes!