Create Your Personal Brand with Guillermo Flores

Love Lead Listen

Nov 2020

26 min 28 sec

We’ve all heard of brands, but do you know what a personal brand is? This week, Guillermo Flores explains what a personal brand is and why you should create yours. We’ll talk about the ways you can identify your brand, mistakes to avoid, and why it's important to work on your brand in today’s world.

Guillermo Flores is the Associate Director for Fraternity and Sorority Life at Michigan State University. He is also the creator of @fraternitysocialmedia, which he started to help fraternity and sorority members tell their story. On Instagram, Guillermo runs three IGTV shows: #GuillermoGoes, #GuillermoShows, and #GuillermoKnows. His content has been featured on Watch the Yard, Reese Witherspoon's Book Club, Sanrio, Truly, and more.

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