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Standing Out in the Age of Multimedia Tsundoku

By The Richards Group

Tsundoku is a Japanese term that means the piling of unread books. Today, your pile of books may be only a couple of titles deep, but your “pile” of content is much larger. In 2020, the age of multimedia tsundoku, how can brands avoid gathering dust on the proverbial bookshelf of the Internet? By becoming “architects of familiar surprises” who push the envelope of what’s advanced yet acceptable to their audience. Read Mallorie’s trend at richards.com/tsundoku. Or for all the Ten Digital Trends for 2020, visit richards.com/trends. Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff. Transcript – richards.com/multimedia-tsundoku-podcast-transcript/

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