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Inside PR 445

By Joseph Thornley

Chatbots, Snapchat, PR misadventures and Mary Meeker's Internet trends. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast. #IPRMustKnow Chatbots - Destination or Waypoint? It's been a month since Facebook introduced Chatbots at F8. Martin reports on his experience with the CNN chatbot. Interesting. For sure. Useful. Not as good as it could be. But Facebook is doing its best to keep you inside its ecosystem of apps. Digiday reported this assessment of CNN's experience with its Facebook Messenger Chatbot.   Snapchat changes the Discover feature to help publishers attract attention It was telegraphed by Snapchat. Previewed by publishers. And now it's here for all of us. The Snapchat Discover feature has been overhauled to a more magazine-like appearance. The hope is that the replacement of the small, circular icons with larger tiles including both text and images will give publishers a better platform to attract attention from Snapchat users. You know you're in trouble when the PR person becomes the story Good PR people advise, prepare and support. But we know that media want to hear the words from the mouth of the principal. I'm sure every PR adviser has a story of having watched even the most well-prepared client get tripped up and make a mistake in an interview. But as PR pros, we've held out tongue and dealt with it after the fact. Few of us would dream of stepping in front of the camera or intervening to order a live recording stopped. After all, once the recording starts, isn't it all fair game? Well, this week we have an example of what happens when a PR person loses sight of the fact that a recording of an interview is the media outlet's to with as they please. The headline of the article from KWTX news tells you all you need to know: "Question leads to awkward interruption during Starr interview." Internet trends that matter to PR pros Finally, we look at Mary Meeker's annual report on internet trends. Essential reading for every PR pro. Meeker points to several trends of importance to PR pros: Advertisers are still spending too much on traditional advertising. The big opportunity will go to those who master mobile advertising. Facebook and Google are even more dominant in advertising and distribution. And Facebook is charging ahead. Facebook, with both Messenger and WhatsApp, is dominating in the fast growing messaging area. Not all is bad news for Twitter, as the average daily time on Twitter has increased. With over 10 billion views per day on each of Snapchat and Facebook, video live streaming is mainstreaming. As Martin says, we've gone from live to live - live TV to live streaming.

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