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Inside PR 419: The Internet is Dead

By Joseph Thornley

With the news of Zirtual closing shop, seemingly overnight, Gawker taking down stories, the Reddit interim CEO stepping down based on the social media mob, and journalists writing stories that just aren't based in fact, Vox is claiming the Internet is dead. Here is what they have to say: What links these seemingly dissimilar stories is a very basic fear — the idea that the internet as we knew it, the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion. It's an internet driven not by human beings, but by content, at all costs. And none of us — neither media professionals, nor readers — can stop it. Every single one of us is building it every single day. We encourage you to read the Vox piece and listen to the episode.

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