Ep. 11 Humor and using Instagram for your business with Water Damage Daily

By Jon Isaacson / The DYOJO

The question on everyone’s mind - who is the genius behind the daily industry humor doled out on the popular Instagram account Water Damage Daily (WDD). Our guest comes really close to revealing his identity, but we will protect the mystery as it adds to the allure and it’s nice to have a covert outlet for unrestrained observations. Episode sponsored by The DYOJO Freelance Services. Ghostwriting, blog posts, adapting Youtube videos and presentations into articles, and more. Why write for yourself when you can pay someone else to do it? Water Damage Daily joins us for The DYOJO Podcast to discuss how to better engage your audience on social media. Even though the account only started in 2019, it’s already well over 1,500 members which is significant within property restoration. What will intrigue our audience is that their actual business account, which will remain classified, is over double that engagement through authentic posting. I asked what they view as the secret sauce, Water Damage Daily shared that they are fans of Gary Vaynerchuk. Also known as Gary Vee, the now well known marketing celebrity built his social media empire by breaking the status quo of business promotion. Water Damage Daily shared a few nuggets of their own. When I asked WDD what some of the keys to building a presence on Instagram were, he said: * Be consistent * Educate your audience * Conduct a question and answer (Q&A) segment * Share before and after photos and videos * Tell a story so that your viewers can engage with your brand Water Damage Daily challenges all accounts to show their face. Too often brands post generic content that may be forwarded to them from their corporate headquarters, WDD believes showing your face and personalizing your content helps clients to identify with your brand. He shared that explaining things that industry professionals take for granted, such as deductibles, can provide a service to your audience. Our guest shared that many of the first videos were only released after he recorded, deleted, recorded, cut, deleted and recorded again for over half an hour. To elevate your social media game, you have to get yourself out of your comfort zone. Water Damage Daily discussed that Instagram doesn’t always lead directly to business but it has raised their brand and has also contributed to talent acquisition. Thank you for watching this video discussion from The DYOJO between Jon Isaacson, The Intentional Restorer, and Water Damage Daily. You can listen to additional content on The DYOJO Podcast Episode 11 and read the article from Restoration and Remediation (R&R) Magazine. Check out our audio and video library of discussions with entrepreneurs in the property restoration, construction and insurance communities via The DYOJO Podcast as well as The DYOJO Youtube Page - Three Questions (3Qs) with a Pro. * Water Damage Daily - https://www.instagram.com/waterdamagedaily * The DYOJO - https://www.thedyojo.com * The DYOJO Podcast is available on Anchor, Spotify, Apple and Google * The Intentional Restorer - https://www.randrmagonline.com Wardrobe and accessories: Water Damage Daily - Lion mask, Z87 safety glasses, N95 mask Jon - hat Coppertop Construction (@coppertop.construction), hoodie Franklin Pierce High School (@fphscards) * Shout outs to: Ed “The Restoration Lawyer” Cross of Cross & Associates, Michelle Blevins of Restoration & Remediation Magazine. Tyler Basu of Influence & Scale Podcast, Cinergy Restoration for their Tik Tok use. * Mentions for Gary Vaynerchuck aka Gary Vee, Law & Order, Anchorman, Workaholics, Ace Ventura. * Clips from Habits of Xactimate Estimating Success - https://youtu.be/S6VaQSe5vSg and The DYOJO Podcast Episode 3 with The Restoration Lawyer. * Music: “Punk in Donuts” by Hanu Dixit, “Actionable” by Bensound.com & “Dubstep” by Bendsound.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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