“Avoid getting cut on the cutting edge” 00:00 - Introduction 03:35 - How did you start many businesses without any money? - NL: The story about how he started a business with just credit cards. 06:38 - “I found that when I’m in periods of high pressure and people depend on me I Lift my game up” 08:55 - CPA and how to start with just one funnel. 09:45 - What is CPA? 11:26 - “Pick your best seller and create a funnel for it and then run traffic to it” 11:42 - Affiliate traffic approach - The time before influencers 17:30 - The point of view of a spoke-hub system for e-commerce 18:45 - Real Estate strategies applied to e-commerce 26:20 - Similarities between CPA and influencer marketing 30:15 - How do you convince an influencer that your brand is the one they should choose to work with? - “Learn EPC (earnings per click) vs CPC (cost per click)” Find out what motivates the influencer. 37:08 - “There are companies that exist entirely on Amazon with physical products, and that’s the stupidest way to build a business” 40:45 - The advantages on building your own platform.