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EP25 | Vinay Bhagat (TrustRadius) - How to increase customer retention by adapting to the modern buyer’s journey

By Andrew Michael

Today on Churn.fm we have Vinay Bhagat, Founder and CEO of TrustRadius, and ex-founder and CEO of Convio.In this episode, we talk briefly about Vinay’s unique educational background, the biggest takeaway he got from being a student at three of the most prestigious universities in the world, and the moment he realized he was destined to become an entrepreneur. Vinay also shared how he prevents churn when a champion leaves his customer’s company, how he maintains retention by continuously educating customers, and how companies can adapt to the modern buying process.We also discussed how to apply the “voice of customer” into your marketing and product development cycles, why transparency is the inevitable future of the buyer’s journey, and how you can drive more reviews from your customers.As usual, I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on Andrew@churn.fm. Don’t forget to follow us on Twitter 

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