28) Girlfriend Collective's Co-Founder on its powerful launch strategy and cultivating a loyal customer base
By Kaméa Chayne - Eco Creative, Social Entrepreneur, Author, Holistic Health Coach
How was Girlfriend Collective able to launch so powerfully to establish itself in the athletic wear space as a conscious fashion startup? What does it take to cultivate a loyal audience and customer base that's eager to support and share all that we do and create? Today, Girlfriend Collective's Co-Founder Quang Dinh shares his wisdom with us. HIGHLIGHTS: [7:31] Quang: "Now, with the rise of the internet, to be able to build a product that means something is a lot more powerful because the content to consume is a lot easier today than word of mouth in 2005." [7:59] Quang's inspiration to start Girlfriend Collective. [9:25] The team's greatest challenge in creating their product. [11:49] Kamea: "Can you walk us through the thought process behind your powerful launch strategy?" [12:52] Quang: "We felt like we had something so strong that I wanted to give this stuff away and know that [customers] were going to come back." [14:23] Kamea: "How certain were you that you were going to get this return on investment when you first launched that free leggings campaign?" [15:14] Quang: "We had a lot of skeptics..." [15:56] Quang: "All the feel-good stuff is always tertiary." [18:39] Kaméa: "What does it take to get a [conscious] brand seen in today's digitally-driven landscape?" [24:12] Kamea: "On an individual level, what do you think a single consumer can do to help improve the recycling industry in the U.S.?" Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!