46 min 7 sec
Chris talks to Digital Advertising expert Chris Shreeve, Co-founder and VP of Business Development for PrograMetrix, about bringing the cannabis industry's voice and unique message to digital advertising. They talk about building brand credibility, using all the tools of the internet, and what the potential for cannabis advertising is online. About PrograMetrix Located in Seattle, WA, PrograMetrix is a data-driven programmatic agency that helps brand marketers improve programmatic strategy and execution through advanced technology and unrivaled service to increase digital advertising ROI. Their purpose is to transform the way programmatic advertising campaigns are managed through transparent, long-term relationships that go beyond the metrics. Their talented team of ad tech experts manage brand-safe campaigns across Display, Mobile, Video, Connected TV, Native, Digital Audio, Social, and Paid Search channels for brands and agencies. They have a passion for educating their clients, instilling trust through transparent partnerships, and exhibiting a forward-thinking work culture that makes for a unique agency experience. They are fearless enough to conquer any advertising challenge and always deliver on their promise to offer the level of service their clients deserve. They make programmatic advertising a whole lot easier and have a lot of fun helping their clients grow by achieving their business objectives. PrograMetrix supports a diverse range of brands from the Fortune 500 to promising startup firms primarily across the technology, B2B, sports/entertainment, financial services, healthcare, and travel verticals. They also partner with other digital, creative, and traditional agencies to help improve their programmatic capabilities and service offerings. To learn more, visit www.PrograMetrix.com.