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Why Connection is the New Content Marketing

By Brian Clark

The paradigm for how to build sustainable success online has shifted in some important ways, and a key to building a 7-Figure Small business is understanding these shifts and being prepared to capitalize on them.One of the biggest shifts is what Brian Clark was alluding to when he stated on a previous episode of Unemployable that “people are still teaching content marketing like it’s 2010.” Listeners keyed in on that quote and have let us know that they want to know more about what Brian meant.In this episode, Brian explains what he meant by that statement. He also explains that while the fundamentals of content marketing may not have changed, the context absolutely has. And this shift should have an impact on how you approach your strategy to build a 7-Figure Small business.You’ll learn the important difference between curation and connection; what the “power trinity” is for a 7-Figure Small; and how adopting a mindset of connection will help you not just in building an audience but even in helping you figure out your business model.This is a loaded episode that is filled with useful insight and context, and it teases where Unemployable is headed moving forward. We hope you’ll listen in. If you have questions or comments, tweet them using the #unemployable hashtag or send us an email. (We give out our email addresses in the episode.)

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