Danny Iny quit school at 15 to start his first business. Now Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, is the founder of Firepole Marketing, the author of the Amazon best-selling book Engagement from Scratch!, and the creator of the Audience Business Masterclass training program. In the interview we discuss how Danny built large and engaging audience from scratch. We also cover the story of his best-selling book "Engagement from Scratch" birth and success. Food For Thought (Giving up) I never considered it as a viable option. [spp-tweet "If you want to get reviews you gotta write a good book.@DannyIny"] If you want people to like your book and support it then write the book that they want to read. I think there are many writers, who have unrealistic expectation around how much work is gonna be involved in marketing and promoting their book. Marketing your book, building an audience - it's as much work or more than writing a book. I don't know anyone who's achieved significant success just working a few hours on the weekend. It's a marathon - it's not a sprint. [spp-tweet "It's not about how long it takes, it's about where it ends up bringing you.@DannyIny "] Important Announcement! I am super excited to open a new coaching program for you. You can get all the details by clicking this link. But if you want the short version then basically here is what it is about. Besides the encouragement and over the shoulder guidance, by the end of the coaching month you will have a clear vision of what kind of book you want to write, practical publishing and marketing action plan and an author website where your readers will be able to find you. Basically you will be all set for your exciting journey of becoming an author. Please feel free to connect with me and other Write 2B Read listeners in the closed Facebook Group.