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Creating Online Courses for Udemy with Joel Widmer - BGP 47

By Spencer Shaw

Joel Widmer is the CEO of Flux Digital Marketing and talks about his success as a content creator and teacher. They dive into the Udemy platform and share insights on creating high quality courses with different strategies for marketing your material.   Show Notes: 00:29 Introducing Joel Widmer 01:38 How to find a topic to teach 03:10 Using reviews to get ideas 04:10 Why most people don’t do the correct research 04:55 Creating a system for putting all your research and ideas together 06:38 Get feedback to avoid analysis paralysis 07:23 How to determine what’s valuable and what’s not 08:02 Teaching a mix of strategic and execution pieces 09:37 Quality standards: The difference that makes the difference 11:50 The 3 different levels of learning 13:35 Why your lectures and sections should be short and succinct 14:35 How to keep people engaged 16:49 Strategies for getting people to take action 17:49 Advice Joel wishes he would have received when he started 19:19 How much time to put into marketing vs content creation 20:53 Run different tests on your titles, images and sales copy 22:35 What KPI Joel is focusing on 24:32 Nailing the promo video to get people interested in your course 30:25 How to create an introduction video and conclusion call to action video 33:29 The true value of feedback and reviews 35:18 Launching a course and marketing it 37:37 Be as clear as possible because many students are outside the USA 38:43 External marketing tips 41:54 What Joel would have done different if he started today? 44:26 Other ways to leverage your course and content 47:22 Say thanks to Joel on Twitter @jwidmer and visit his blog   Resources:

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