This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

130 - The Brand Shattering Stigmas Worldwide

By Adweek

With bold, empowering and award-winning marketing that's rewriting the rules around how periods and women's bodies are portrayed in advertising, Essity (sold under Bodyform, Libresse and other brand names) is defiantly tackling taboos around the globe. This week, we caught up with brand manager Martina Poulopati and agency partner Nadja Lossgott of AMV BBDO to discuss #BloodNormal and "Viva La Vulva," which won top honors at D&AD shortly after our interview at the London festival.  

Listen to 130 - The Brand Shattering Stigmas Worldwide now.

Listen to 130 - The Brand Shattering Stigmas Worldwide in full in the Spotify app