Ep. 9 - Re-engaging customers in an uncertain environment w/ Allen Adamson
This is the ninth episode of Market with me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. We’ve been thinking a lot about how marketers re-engage customers and accelerate sales as states and businesses start opening back up. We have a free webinar coming up with Vibes on how to do just that with email & SMS marketing. If you’re listening to this before Thursday, May 28 at 10:30 a.m., here's the link to join: https://hq.quikly.com/en/webinar-reengage-customers-accelerate-sales For a replay of this webinar after May 28, head to https://www.quikly.com/ On this same topic and how marketers can navigate the uncertain and unstable climate ahead, I got the insight from a noted industry expert in all disciplines of branding — Allen Adamson. He has worked with businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. His most recent book, Shift Ahead — details how organizations can stay relevant and recognize when it’s time to change. Allen is Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy firm. In addition to that, He’s an NYU Stern Adjunct Professor of Marketing. He has appeared on shows like ABC News Nightline, NBC’s Today Show, CNBC’s Squawk Box — in addition to several publications. Allen is a graduate of S.I. Newhouse School of Public Communications at Syracuse University, and received an MBA from New York University’s Stern School of Business.