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Marketing to Generation Z – Kathleen Hessert

By Scott King

Kathleen Hessert (@kathleenhessert) has invested over 30 years working with premier sports and entertainment brands from Peyton Manning and Shaq to ESPN, Big ten network, NBA, and the NFL. Kathleen recognized the leagues and sports teams focused on current aging fans and lacked understanding on how to enlist and build young fan bases for the future. […] The post Marketing to Generation Z – Kathleen Hessert appeared first on Scott King.

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