Calendar Contests with Jessica Wasik

By Nicole Begley

020 - It's hard to believe we've already torn off half the pages from our 2020 calendars. Torn them off, fed 'em through the shredder and invited them to never come back. Or maybe that's just me.  Anyway. This week's episode features Pittsburgh pet photographer Jessica Wasik, who's mastered the art of running successful calendar contests. She shares her favorite tips on how to find a charity partner, promote and profit from a pet photography calendar project of your own. It’s a great way to build awareness of your brand while benefiting a local non-profit. Done well, calendar contests also grow your stable of cash-dropping private clients.  What To Listen For: How Jessica more than quadrupled her donations in only 4 yearsThe magic (and potential pitfalls) of setting audacious goalsHow to collaborate with other local businesses so that everybody winsStress-busting advice for handling contest proceedsClient-management tips to maintain your sanity during a calendar projectIf the idea resonates with you, it's not too late to orchestrate a calendar contest in your market before the holiday gift-giving season! Set yourself up for success with Jessica's Creating Profitable Pet Calendar Contests program. It's usually $197, but for you, my dear Hair of the Dog listeners? You'll get $50 off through July 7th...and an even better deal if you're an HOD Academy member (check out Jessica'a guest instructor class inside the Academy for deets).Resources From This Episode: Bark and Gold PhotographyGoGo Photo ContestMoJo Insta Story Editor appCreatePhotoCalendars.comBark and Gold on InstagramBark and Gold's Facebook pageHair of the Dog AcademyHair of the Dog Facebook group The Hair of the Dog Online Summit is returning this November and it's going to be bigger and better than ever! REGISTER HERE! 

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