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By Glenn Fisher

Glenn Fisher talks to Australian-based copywriter Kate Toon about the importance of SEO, how she helped create the first-ever Marks & Spencer website and what gets her excited about writing. NOTES ON THE PODCAST Kate Toon is a copywriter and entrepreneur. She spent time working for the likes of Ogilvy and Saatchi & Saatchi before moving to Australia permanently to become a freelancer. She now trains copywriters, organises conferences and is soon to publish her second book. Find out more about her by visiting her website here: Glenn Fisher is an author, copywriter, podcaster and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: You can find Kate's own copywriting podcast here: You can find Kate's first book Confessions of a Misfit Entrepreneur on Amazon here: You can watch the Foux De Fafa video by Flight of the Conchords here: The Sailor Who Fell from Grace with the Sea by Yukio Mishima is available from Amazon here: Life for Sale by Yukio Mishima is available from Amazon here: Catch up on The All Good Copy Podcast here:

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