Galileo & Selling the Sales Enablement Role (Ep# 1)
By Scott Santucci, Brian Lambert
Welcome to the Inside Sales Enablement Podcast, Episode 1 Do you feel like a modern-day heretic inside your own company? You're not aloneIn this episode, Scott Santucci & Brian Lambert discuss their advice and point of view about the critical nature of selling the sales enablement role internally. Scott shares his exciting experiences in a well-known research company and what it was like to create a shared vision for the role, what those many conversations looked like, and how the process unfolded. Much of what he encountered was the same thing that you -- a modern-day Galileo -- will likely encounter. Learn from his experiences in talking about a new way of thinking about the value-add of the sales enablement role to better support sales leaders and their teams.