Innovate or fail: How digital adoption is the key to survival in a crisis
By Appetite Creative
It is widely accepted that the COVID crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting. Agile, forward thinking companies have been the big winners as business models have been turned on their heads. These brands will continue to reap the rewards of their fast reactions to major changes in consumer behavior, while those that failed to embrace digital transformation will be left stranded, many fatally. While the effects of lockdown have been felt far and wide, the narrative is now shifting to recovery and businesses are gearing-up to manage the next phase of what is now accepted as the new normal. Stories of successes are already starting to emerge from the carnage wrought by COVID-19, proving that with any change comes opportunity. So what do consumer-facing businesses need to do today to benefit from this new world tomorrow?