E.112 Authenticity, Sales, and Living Unapologetically with Annie P. Ruggles

By Lauren Saunders

Welcome back, Aligned Entrepreneurs! If you’re struggling with your mindset around sales, then this episode is for you. I spoke with Non-Sleazy Sales Specialist Annie P. Ruggles all about the mindset of selling your offers. She shares why many of us are scared of selling, the key mindset shift it takes to sell confidently, the fundamentals of selling in a non-sleazy way, and how being in your authentic, creative power makes selling your offers an easy, natural part of our process. Enjoy!   Connect with Annie:  Instagram: www.instagram.com/anniepreneur Podcast: Too Legitimate to Quit Free Masterclass: Making Selling Easy Without Getting Sleazy https://www.anniepruggles.com/a/36585/XidiHE54 Quiz: Empath, Is Your Gift Killing Your Business? https://www.anniepruggles.com/a/36587/XidiHE54   Sales for Empaths https://www.anniepruggles.com/a/33541/XidiHE54   Overview: 04:00 - Intro to Annie 05:40 - Annie’s work and what she offers 06:58 - How Annie never expected to teach sales 07:39 - Annie’s previous experience in marketing 10:11 - Sales avoidance: Why we’re scared of selling 13:22 - Navigating the discomfort of sales 14:40 - The key mindset shift it takes to sell confidently 17:19 - The danger of assuming someone’s money story 18:22 - Pricing for friends and family 19:52 - How lack of boundaries come into sales 20:29 - The fundamentals of non-sleazy sales 26:04 - About leaving people hanging 31:10 - How you’re here to be authentic and show others to do the same 33:33 - The power of removing ‘shoulds’ as an entrepreneur 37:15 - Being yourself first and putting the container on after 40:18 - Annie’s inspiration behind her podcast 41:42 - The power of combining your passions 43:10 - Why having fun helps you stay in alignment 45:06 - Selling with conviction, and why you should look at the role models in your life who’ve sold beautifully to you 47:02 - Why receiving makes the process a win/win  49:34 - How to advocate for yourself and your needs

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