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Becoming Indistractable with Nir Eyal, Behavioral Designer and Author

By The Mission

“Whatever you do with your time, I want you to do it with intent. That's the goal here. It’s not about getting off of technology, it’s about using this stuff with intent.” Nir Eyal is a behavioral designer and bestselling author of Hooked: How to Build Habit-Forming Products. Hooked identifies a four-step process (called the Hooked Model) that explains how to build habit-forming products. But as Nir began writing about, sharing, and consulting companies using the Hooked Model, he realized that these same tools were causing his own distraction. They took time away from the things and people he valued most. This realization prompted him to write his second and brand new book, Indistractable: How to Control Your Attention and Choose Your Life.  In Indistractable, Nir addresses the root causes of distraction, honing in on what behaviorally makes us distracted in the first place. According to research, distraction is caused by external and internal triggers.  “We have to face the fact that most distraction starts from within. But what the research reveals is that most distraction is a reaction to a negative emotion. If our behaviors are prompted by these internal triggers, these uncomfortable emotional states, then that means that time management is pain management.” In today’s fast-paced, tech-driven world, distractions live everywhere - from the pop-up ad online to the ping of your phone to the push notification on your computer. On this episode, Chad and Nir explain why we get distracted and identify tactics for how to overcome it.      — P.S. Thanks to our partner, b8ta, this week we will be giving away three Pocketalk voice translators. Enter the giveaway for a chance to win by going to — Mission Daily and all of our podcasts are created with love by our team at We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

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