I have a big idea called Overlap. But that word doesn't mean anything to anyone else until I explain it. While I have enough to say about my big idea to write the book on it, I also need to be able to communicate that idea in a simple manner. That's where today's episode comes in. I thought it would be fun to do a conversional episode with Ben about distilling down your big idea. We also talk about how to come up with your big idea.