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Episode 1: What is an Off Market Sales Strategy and When Should You Consider It?

By Place Estate Agents

Episode 1: In this episode, we are discussing ‘off market listings’, and when to consider it as a sales strategy for your home as well as how buyers should deal with properties listed in this way.| We cover: ● What an off market listing is; ● The local Brisbane trends around off market transaction and how it differs from Sydney and Melbourne; ● The benefits of off market transactions within the Brisbane market from a sellers perspective; ● When to consider an off market transaction; ● The value of off market transactions for properties with scarcity; ● Why using off market transactions for a ‘quick sale’ can be a dangerous move; ● Using an ‘off market’ strategy at the beginning of a sales campaign as a pre-launch strategy; ● The markets that are the most effective for an off market transaction; ● The principle of supply and demand; ● The importance of having a sales agent that can read the market well when deciding whether to undertake an off market sale; ● A suggested timeline for carrying out a full sales strategy incorporating an off market component at the outset; ● How buyers should deal with a property listed off market and how to ensure that you can secure a property in this environment. To download a copy of the Brisbane Market Report, head to: www.eplace.com.au/podcast 

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