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What Metrics Matter in Social Media & Digital Marketing? [JSB Talks Digital Episode 55]

By Joanne Sweeney-Burke

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. In this episode, I discuss metrics! What to measure and why to measure in digital marketing and social media. Coming up in the podcast: • In social media news: - New Facebook video creation app for influencers - Extremist content on YouTube to be removed - Facebook wants to stop creeps downloading your Facebook profile • I interview Amanda Robinson about what metrics matter in digital and social; • In shout-outs – Three social media metrics that matter and free tools to measure them; • Ask JSB – I answer my listeners questions; • In JSB’s column – Take my advice on how to measure metrics that matter; and • Find out what social media tool saved my working week.

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