With everyone and their mother selling courses on how to run Facebook ads and claiming to be a digital marketing “guru,” the traditional marketing agency is obsolete. That may sound like a bold statement, but I hope you’ll hear me out. Over the past year, I’ve noticed that’s it’s becoming harder and harder for businesses to identify who the real experts are. After all, the one who speaks the loudest is usually the one who commands the most attention (although that doesn’t mean they’re the ones with the right answer). After you get past all the bluster, you realize that those so-called experts can’t actually answer any of your questions. The truth is that they just took a quick online course and paid to learn some superficial talking points. Once the conversation goes off script, you’ll just hear crickets. That’s when I realized that to set ourselves apart from the phonies, we’re going to need to adapt. Listen to this audio track that paints the picture of our organizations mission.