EP34 | Val Geisler (Fix My Churn) - How a customer-centric email strategy can help you fix churn
By Andrew Michael
Today on Churn.fm, we have Val Geisler, email marketing expert and CEO of Fix My Churn.We talked about why Val decided to found Fix My Churn, her approach to helping customers set up a communication strategy, and why onboarding emails are one of the most crucial parts in improving customer retentionVal also shared her thoughts on why churn reduction is about doing things that don’t scale, how SaaS companies have started to concentrate more on customer retention, and why great email campaigns should not be time-based, but behavior-basedVal also shared examples of tactics you can apply to your email strategies, such as making use of transactional emails to grow customer love, methods to increase conversion, and more.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.