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EP:21 Build and Sustain Online Communities: An Epic Guide

By Ryan Eldridge, Chief Strategist & Andrea Eldridge, Creative Director at Squirrel Digital Marketing

To gain the loyalty of TODAY’s discerning consumer, you have to build trust and humanize your brand. Growing a healthy online community gives you the opportunity to develop an emotional connection AND foster a collection of brand fans. But it’s more than simply posting content and waiting for followers to come. Love and loyalty don’t come for free. But it’s worth working for.

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