EP:21 Build and Sustain Online Communities: An Epic Guide
By Ryan Eldridge, Chief Strategist & Andrea Eldridge, Creative Director at Squirrel Digital Marketing
To gain the loyalty of TODAY’s discerning consumer, you have to build trust and humanize your brand. Growing a healthy online community gives you the opportunity to develop an emotional connection AND foster a collection of brand fans. But it’s more than simply posting content and waiting for followers to come. Love and loyalty don’t come for free. But it’s worth working for.