This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

BGP 017 John McIntyre Email Auto Responders

By Spencer Shaw

Email autoresponders are one of the greatest assets in a business. Guest John McIntyre shares a framework for creating email auto responders that get opened, keep the readers engaged, and position products to increase sales. 1:16 He was struggling and was only making $100 a month from his website… until he focused on email marketing 3:40 How email marketing is different than writing sales letters 5:14 HIPS framework for writing email copy Hook Interest Parable (with moral) Slide (slide into pitch) 9:50 Why marketing should only be for the target prospect 11:02 How he gets into the email writing process 12:40 His process for finding your voice in your email copy Email #1 – Welcome, ask the question “what’s your ideal outcome?”, have them reply to email (boosts sender score) Email #2 – He includes an image and link in this email to get them trained to click images and links 18:50 Teach the WHAT and sell the HOW (if you’re selling information products this is critical) 19:45 What happens when you’re scared to sell? 22:35 The things that are more important than subject lines 24:17 How to date your subscriber 27:21 The amount of emails you should have in your sequence 29:42 Check out John’s podcast: email marketing podcast 31:13 The 48hr challenge 33:36 His biggest regret with email marketing Say thanks to John and see his auto responders in action at His Podcast: Email Marketing Podcast on iTunes Social:

Listen to BGP 017 John McIntyre Email Auto Responders now.

Listen to BGP 017 John McIntyre Email Auto Responders in full in the Spotify app