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BGP 017 John McIntyre Email Auto Responders

By Spencer Shaw

Email autoresponders are one of the greatest assets in a business. Guest John McIntyre http://www.dropdeadcopy.com shares a framework for creating email auto responders that get opened, keep the readers engaged, and position products to increase sales. 1:16 He was struggling and was only making $100 a month from his website… until he focused on email marketing 3:40 How email marketing is different than writing sales letters 5:14 HIPS framework for writing email copy Hook Interest Parable (with moral) Slide (slide into pitch) 9:50 Why marketing should only be for the target prospect 11:02 How he gets into the email writing process 12:40 His process for finding your voice in your email copy Email #1 – Welcome, ask the question “what’s your ideal outcome?”, have them reply to email (boosts sender score) Email #2 – He includes an image and link in this email to get them trained to click images and links 18:50 Teach the WHAT and sell the HOW (if you’re selling information products this is critical) 19:45 What happens when you’re scared to sell? 22:35 The things that are more important than subject lines 24:17 How to date your subscriber 27:21 The amount of emails you should have in your sequence 29:42 Check out John’s podcast: email marketing podcast 31:13 The 48hr challenge 33:36 His biggest regret with email marketing Say thanks to John and see his auto responders in action at http://www.dropdeadcopy.com His Podcast: Email Marketing Podcast on iTunes Social: https://twitter.com/JohnMcIntyre_

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