Ep. 8 - How Vera Bradley is navigating the coronavirus w/ Jillian Speck
This is the eighth episode of Market with Me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. If you’ve listened to earlier episodes, you know we’ve been talking a lot about how to market during a pandemic. We’ve interviewed consumer psychologists, behavioral scientists, university professors, consumers and a few marketers. In this episode — we spoke to Jillian Speck — the Brand Marketing Manager at Vera Bradley. She’s worked at Vera Bradley for over four years now. Her main focuses are helping to plan and execute omni-channel marketing campaigns and projects, including collaborations and licensing ventures. She received her degree in Marketing from the Kelley School of business at Indiana University. This is our conversation with Jillian.