Chris Lochhead is founder of LOCHHEAD Enterprises, Inc., and previously held positions as chief marketing officer for Mercury Interactive (acquired by HP), and Scient. He is an Amazon #1 Best Selling co-author of “Niche Down: How To Become Legendary By Being Different" and the Harper Collins' "instant classic,” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets."He is also the host of “Legends & Losers” which has been called "The Podcast Silicon Valley Needs." New York Times bestselling author Hal Elrod says the show is, "one of the best podcasts of all time." Known for raw, authentic dialog with humor that is "just off enough, to be totally on." Legends & Losers is the podcast for people who want to design a legendary life and a legendary business. Visit Chris at www.lochhead.com.