Patrick Hutchens, Owner of Promotional Wood Products, shares his company’s story of giving premium bourbons the extra edge. Tell us about your first encounter with bourbon We’re sipping on a barrel of Knob Creek that you picked out. Tell us about it. What is Promotional Wood Products? How did the relationship form that you began to make all the boxes for every Booker’s? How has production scaled in Booker’s boxes over 22 years? Talk about how the scents of the Goose Island Rare box that you did What’s the process for making a box? How have you tried to perfect the manufacturing process? Talk about the process of the barrel heads Talk about the amount of moisture inside of the used barrel products Are wooden boxes today like the gimmick of the ceramic decanters of the 70s? Is your goal to have every bottle of bourbon out there in some wooden box When you do put these items in boxes, do you really feel that you are making it a premium product? Any special release boxes coming out?