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Creating Your Business Story with Patrick Combs - BGP 52

By Spencer Shaw

Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital, hire better employees, and convert more prospects into customers. Spencer runs a real time experiment and shares his story for doing the podcast while Patrick deconstructs the story to make it 100X better. Show notes: 00:29 Introducing Patrick Combs 01:59 His first mentor 03:09 His crazy transition at 33 years old 03:59 Getting a deal with HBO 05:58 Helping business owners tell their story 06:55 Every entrepreneur has an origin story 08:29 A good origin story tells people in 2-3 minutes your values, your reason for existence, your why, and it humanizes you in a way that draws people closer to you. 09:03 Your signature story 11:20 Spencer telling his signature story and totally sucking at it 13:56 Patrick deconstructing Spencer’s story, starting off with finding the drama 16:31 Start with a climactic moment, have a failure, and then feel your phoenix rising in the second half of the story 19:39 If you take an hour to do the work of crafting your story you will be able to wield it like a master 21:03 First step to telling a good story 22:38 The formula to every good story 24:10 Why the final piece is telling people your why 25:40 Stories trump logic and facts every single time 26:27 The reason why people don’t tell stories 27:43 Listener call to action 29:11 Say thanks to Patrick and take action by reaching out on his site or message him on Facebook   Resources:

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