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HTE 439: Building The World's Most Popular Wine Community | Heini Zachariassen

By Jon Nastor

Get 15% of your next site, go to WordPress Heini Zachariassen sees himself as an operating entrepreneur who loves building ideas into international businesses. Heini is the founder of Vivino, what began as a simple app for wine lovers has become the world's most popular wine community – just this month celebrating the 100 millionth rating submitted to Vivino by the community. Back in July 2009, when the idea for Vivino was born, there were already 600+ wine apps in the app store -- but this is no way distracted or discouraged Heini from creating Vivino within this busy market. In this episode we discuss: Why you need to become semi-obsessed with your ideas Your job as a founder is to see your business as a layer cake (and fully understand each of the unique layers) Why Heini believes the product side of your business is the most crucial to your success Now, let's hack... Heini Zachariassen.

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