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Stronger brand stories using Archetypes - 44 mins

By Inc60™

In this business podcast we interview David Chapin, CEO, of Forma Life Sciences. We discuss the concept of archetypes in marketing, which are the subject of David’s new book Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences. Learn how to create a singular character that gives your company a persona all of its own – one your customers and employees can relate to and want to get behind. As always let us know what you think on incSixty on Twitter or inc60 on Facebook.   For more information please see: Inc60 Article

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