024 Pete Stout of 000 Magazine | On growing a business in a medium others have left for dead, and starting a new print revolution

By Whitlock

Today's guest is Pete Stout, founder of 000 Magazine, a beautifully crafted quarterly publication about Porsche Now, if you are a Porschephile, you've definitely come across Pete's work at some point even if you're not familiar with his latest project. Prior to 000, Pete spend almost two decades writing about Porsche as the Editor-in-chief at Porsche Panorama, the official magazine of the Porsche Club of America, and prior to that, Excellence Magazine. In this episode we dive into why Pete made the move to leave Panorama after only 3 years into his 10 year plan to start 000; and why the timing was finally right after writing a half dozen business plans for his own magazine over the years. We also chat about how he's grown subscribers for a magazine that costs almost 25 times the average price of your typical automotive rag found on news stands, and the marketing partnerships that have expanded 000's reach around the world and paved the way for a resurgence in high-quality, quarterly print. Please enjoy my conversation with Pete Stout of 000 Magazine.

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