Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

By IAB Australia

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.

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