StormtheNorm #7 - Doomed to be deemed boring: Not every profession can be creative

By Grant Thornton Bharat

Creativity needs chaos. Structure constrains lateral thinking. And so, many professions have no option but to think inside the box. Or do they? The “creative professions,” such as advertising, art, music, entertainment, writing believe they have the corner on creativity, relegating many professions to the doom and gloom of Boring. Is it their ego that perpetuates this condescension or is their disdain justified? “Doomed to be deemed boring: Not every profession can be creative. ”That’s the norm our hosts Anisha and Narayan explore in this episode of #StormTheNorm. And IP Lawyer and strategist Safir Anand decided to light a grenade under this norm to explode it, not just storm it. It’s one thing to identify a norm, and another to find practicable hacks to storm it. But you could do worse than apply this one, to begin with! “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day,” said Mark Twain. Intrigued? Click play to find out how this can be not just palatable but will in fact help lay out a delectable course for creativity for the rest of the day. For the GT Insights module, we have our expert Ashish Chhawchharia, Partner - Recovery and Re-organisation at GT Bharat, giving a focused take on how businesses can build creativity into their routine, regardless of what industry or function they are in.

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