14) Scaling Your Positive Impact via Collaborating and Building Trust with Ecosia's Head of PR
By Kaméa Chayne - Eco Creative, Social Entrepreneur, Author, Holistic Health Coach
Why has the palm oil industry become so destructive in Southeast Asia? When we're up against such colossal environmental issues, how can we scale up our positive impacts to be able to address them more effectively and powerfully? Here, the Head of PR of Ecosia (a search engine that uses its ad revenues to supporting tree planting projects around the world), Jacey Bingler, shares her wisdom with you. HIGHLIGHTS: [3:55] Motivations for Ecosia to focus on tree planting projects. [6:45] Jacey's eerie memory at a palm oil tree plantation and why these plants have become so destructive in southeast Asia. [7:40] Jacey: "As long as there are no palm oil plantations, the government isn't necessarily interested in building proper roads." [10:10] Ecosia's biggest challenge reaching more potential users and what's worked for them. [15:00] How Ecosia builds trust and loyalty among its users to support its exponential growth. [18:40] Kaméa: "What do you think the world needs to accelerate towards a greener world?" Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!