19 min 36 sec
Companies use an arsenal of marketing tricks to convince customers they’re scoring bargains, often duping them into spending more or paying right away without checking the competition. While many of these tactics have been used for centuries, we’ve found that the methods are increasingly sophisticated, and the dishonest claims are bolder.
Special Guest: Edgar Dworsky, founder and editor of ConsumerWorld.org, a nonprofit website that features buying advice, consumer news and information, scam alerts, and bargains. Consumerpedia listeners who aren't Checkbook subscribers are invited to access our ratings, undercover price research, and expert advice free for 30 days using this link: https://checkbook.org/consumerpedia