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GMBA021 Colin Gray | Podcast Content Strategy That Works

By Kelly Baader

Create a podcast is relatively simple nowadays, but to utilize the content effectively isn’t. Notice that I didn’t say it’s easy, I said it’s simple; because to create and launch great quality podcast takes a lot of work. Therefore, what can we do after we created this valuable content to make it work harder for us as business owners is one of the most asked questions. And I have a solution for you today. Our guest: Colin Gray, is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core and how you can get a shedload of content out into the world without killing yourself. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. I have met Colin in person few times, a very down-to-earth person and expert of this matter. Recently he has rocked a couple of stages as speaker: such as New Media Europe in UK, Problogger in Australia. Now, let’s chat with Colin. Key Lessons: How to be super productive as parent and entrepreneur at the same time Why Podcast and Audio connection can build that trust factor for you as business owner. Step-by-step guide to get started for your 1st Podcast How to create effective content so your audience won’t be overwhelmed How to easily create content for different platforms from 1 podcast episode  Links: 5 Day Podcast Launch Course: https://www.thepodcasthost.com/ecourse Colin’s website: http://www.ThePodcastHost.com Colin’s content stacking series: https://www.thepodcasthost.com/planning/content-stacking-series/  Show Page: http://kellybaader.com/021    

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