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International Sound Awards 2019 Sessions - Fuze Sonic Identity System

By International Sound Awards

In today’s Session Drew Allison, Brand Manager from Fuze, talks about the Fuze Sonic Identity System. The sound of Fuze - a video conferencing solution - needed to be simple, transparent, and fluid, aiding work flow as seamlessly as the product user interface, across mobile, web, and desktop platforms. The sonic system also had to differentiate the product in a crowded communications market where ringtones definitively represent the brand. In harmony with the visual brand, Drew Allison and his team set out to develop an innovative multi-sensory brand experience. The result was a universal and enduring world-class sonic identity. On September 19th, the Award Show of the International Sound Awards 2019 took place in Hamburg. Next to the Award Show, selected nominees presented their projects to a wider audience in more detail at the ISA2019 Sessions on September 18th. The ISA Sessions were part of the official Reeperbahn Festival program. If you would like to learn more about the ISA2019 check out: https://www.international-sound-awards.com/isa2019/ Learn more about the project and the speaker: https://www.international-sound-awards.com/sessions2019-fuze-sonic-identity-system-2/ From now on we will publish a new episode of the International Sound Awards Podcast every Tuesday, stay tuned!

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