Building & Nurturing 250k Loving Users on an Online Community, BOOM25!
By Jonathan Kahn & Roy Povarchik
This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel market fit. Boom 25 is an Israeli-based UK focused startup that’s revolutionizing the CashBack market by emphasizing the user experience and user relationship. In our talk, we discuss the challenges of building a company in an industry where it’s hard to create trust in and how they’ve developed a thriving community that is much more than online shopping and discounts.